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Content creation

For pre and post-sales

Working with stakeholders (subject matter experts, product management, marketing and communications specialists, ...) to comprehend products and services, as well as target audiences, media and channels, to create the appropriate content to support purchasing decisions, or productive use of a solution.

Content strategising, conceptualisation and development for online and offline, for internal and external audiences.

Including, for 

  • Animations
  • Articles
  • Blogs
  • Brochures
  • Calculators
  • Customer case studies
  • Data sheets
  • Elearning
  • Email
  • FAQs
  • Infographics
  • Interactivity/gamification
  • KOL endorsements
  • Podcasts
  • Presentations
  • Press releases
  • Sales guides
  • SEO
  • Social media
  • Training
  • User guides
  • Video
  • Webinars
  • White papers
  • ...

Account and project management

Successful account and project management is about converting understanding into communications that get the message across.

This means being able to work proactively as part of the team of stakeholders and creatives.

  • Working with stakeholders (subject matter experts, product management, marketing and communications specialists, ...)
    • Comprehend the needs of new product or service solutions and business imperatives quickly
    • Identify the benefits that will appeal to the target audiences, and their positions on and contribution to the decision journey
    • Evaluate the alternative ways of communicating the benefit, to develop proposals for the appropriate media and relevant channels
  • Working with creatives
    • Plan and implement the necessary work processes
    • Provide goal-oriented and participatory guidance
  • Working within budget and schedule constraints - even when they change
    • Define the scope of work
    • Track effort, costs, and changes of scope
    • Report on potential impacts

Process improvement

A systematic, bottom up approach leads to a better understanding of processes.

  1. Capture
    • The activities that add value
    • The resources required for the activity (people, equipment, …)
    • The inputs that are used or transformed by the activity (information, guidelines, …)
    • The outputs, including the explicit results (which should be consistent and predictable), as well as the side effects (including customer satisfaction, …)
    • How the activities are managed (requirements, budget, …) for effectiveness and efficiency
  2. Recognise potential
    • Risks
    • Opportunities for improvement
  3. Work out how to address/achieve the potential